Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
The Centre Pompidou, opened in 1977, is a vibrant hub
for modern art and culture. Its iconic and unconventio-
nal building houses a vast collection of contemporary
art, a public library, and spaces for music, film, and
performance. It's a place where art, technology, and
creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had
to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
How to make the Centre Pompidou an
accessible and immersive cultural destination
for all audiences, while ensuring an optimal
user experience throughout the visit?
Metrics to impact
Revenue growth rate
Increase by 10%
Reputation rate
Significant improvement
Customer XP rate
Significant improvement
Retention rate
Very significant improvement
International clientele rate
Significant increase
CSR approach rate
Significant increase
Full case
Digital and 360 strategy recommendation.
I had to cover several areas of expertise: Strategy, Webmarketing, UX/UI and Art Direction.
The research, development, and presentation to the client were conducted in French. I find it relevant to present it here as it was.
I had to cover several areas of expertise: Strategy, Webmar-
keting, UX/UI and Art Direction.
The research, development, and presentation to the client
were conducted in French. I find it relevant to present it here
as it was.
Context
Market research
Personae
Benchmark
Digital strategy
Methodology
Identity - UX/UI
Functional spec
Technical spec
RSE
SEO/SEA
SMA + Emailing
Web marketing / Communication
Solution V2
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays.
You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it. This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris
Your name is Sarah... You are from New York and are
planning to go to Paris with your family for the next summer
holidays. You go on the website to look at the exhibitions
and book tickets. You also saw that there's a new Pompidou
App and decide to install and use it. This will serve as your
assistant and guide, whether you are abroad or inside the
museum, in Paris
9:41
9:41
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Solution
Prototype
Your name is Sarah... You are from New York and are
planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Create a global strategy
to improve the B2C digital experience
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Solution
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
Challenge
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Create a strategy to optimize the B2C digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
9:41
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
I am always exploring
work opportunities
More?
Watch the full case on Desktop
Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had
to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Metrics to impact
Revenue growth rate
Increase by 10%
Reputation rate
Significant improvement
Customer XP rate
Significant improvement
Retention rate
Very significant improvement
International clientele rate
Significant increase
CSR approach rate
Significant increase
Full case
Digital and 360 strategy recommendation.
I had to cover several areas of expertise: Strategy, Webmarketing, UX/UI and Art Direction.
The research, development, and presentation to the client were conducted in French. I find it relevant to present it here as it was.
Context
Market research
Personae
Benchmark
Digital strategy
Methodology
Identity - UX/UI
Functional spec
Technical spec
RSE
SEO/SEA
SMA + Emailing
Web marketing / Communication
Solution V2
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays.
You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it. This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris
9:41
9:41
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Solution
Prototype
Your name is Sarah... You are from New York and are
planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Create a global strategy
to improve the B2C digital experience
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Solution
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
Challenge
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Create a strategy to optimize the B2C digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
9:41
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
I am always exploring
work opportunities
More?
Watch the full case on Desktop
I am always exploring
work opportunities
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had
to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Metrics to impact
Revenue growth rate
Increase by 10%
Reputation rate
Significant improvement
Customer XP rate
Significant improvement
Retention rate
Very significant improvement
International clientele rate
Significant increase
CSR approach rate
Significant increase
Full case
Digital and 360 strategy recommendation.
I had to cover several areas of expertise: Strategy, Webmarketing, UX/UI and Art Direction.
The research, development, and presentation to the client were conducted in French. I find it relevant to present it here as it was.
Context
Market research
Personae
Benchmark
Digital strategy
Methodology
Identity - UX/UI
Functional spec
Technical spec
RSE
SEO/SEA
SMA + Emailing
Web marketing / Communication
Solution V2
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays.
You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it. This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris
9:41
9:41
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Brief > Create a strategy to optimize the B2C
digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
Challenge
With the scope ranging from Discovery to Delivery, I had to solve the following issue:
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
Solution
Prototype
Your name is Sarah... You are from New York and are
planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Create a global strategy
to improve the B2C digital experience
Framework
What is the Centre Pompidou?
The Centre Pompidou, opened in 1977, is a vibrant hub for modern art and culture. Its iconic and unconventional building houses a vast collection of contemporary art, a public library, and spaces for music, film, and performance. It's a place where art, technology, and creativity converge.
Solution
Prototype
Your name is Sarah... You are from New York and are planning to go to Paris with your family for the next summer holidays. You go on the website to look at the exhibitions and book tickets. You also saw that there's a new Pompidou App and decide to install and use it.
This will serve as your assistant and guide, whether you are abroad or inside the museum, in Paris.
Challenge
How to make the Centre Pompidou an accessible and immersive cultural destination for all audiences, while ensuring an optimal user experience throughout the visit?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Create a strategy to optimize the B2C digital customer journey.
Conversion
> Increase the revenue growth rate by 10%
Attraction
> Increase the global engagement rate
Retention
> Increase the rate
Number of downloads (App)
> Increase the rate
9:41
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Create a global strategy to improve
the B2C digital experience
Scope
Discovery + Delivery
Year
2024
I am always exploring
work opportunities
More?
Watch the full case on Desktop
I am always exploring
work opportunities