Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and cura-ted playlists. Personalization is key, with tailored recommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music
Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had
to solve the following issue:
What can we implement to make the Music Quiz
a more engaging and socially interactive experience, ultimately strengthening Deezer's brand?
What can we implement to make the Music Quiz
a more engaging and socially interactive
experience, ultimately strengthening Deezer's
brand?
User Research
Through semi-structured qualitative interviews, we aimed to
delve into the motivations and challenges users face when it comes to real-world interactions.
Through semi-structured qualitative interviews, we aimed
to delve into the motivations and challenges users face
when it comes to real-world interactions.
Main objectives
> Understanding the engagement levers that drive a user to play
> Understanding how to create connections between users
> Understanding the barriers to regular practice
> Understanding the engagement levers that drive a user to play
> Understanding how to create connections between users
> Understanding the barriers to regular practice
Panel
> 3 women - 2 men
> 28 - 39 years old
> Music app users and gamers
Insights
5/5
Users are seeking to progress in
the game.Why?
They want to level up, gain achievements, and experience the
thrill of overcoming challenges.
“The games with the most satisfying experiences are the
ones that offer a clear sense of progression.”
Quentin
5/5
Users prefer playing with friends
than solo.
Why?
They value cooperative gameplay, a laid-back vibe, and a strong
sense of community over intense competition.
"When I play with friends, I often find out that they know
things I don't, and we have a lot in common!”
Alexia
5/5
Users wish they had more time
to play games.
Why?
They typically have busy personal and professional lives,
leaving them with limited free time.
“I can't pause the game once it's started. Even commuting
becomes a challenge with a very limited time frame.”
Aurélien
5/5
Users are seeking to progress in
the game.Why?
They want to level up, gain achievements, and experience the
thrill of overcoming challenges.
“The games with the most satisfying experiences are the
ones that offer a clear sense of progression.”
Quentin
5/5
Users prefer playing with friends
than solo.
Why?
They value cooperative gameplay, a laid-back vibe, and a strong
sense of community over intense competition.
"When I play with friends, I often find out that they know
things I don't, and we have a lot in common!”
Alexia
5/5
Users wish they had more time
to play games.
Why?
They typically have busy personal and professional lives,
leaving them with limited free time.
“I can't pause the game once it's started. Even commuting
becomes a challenge with a very limited time frame.”
Aurélien
Revisited challenge
What social and gameplay enhancements can we make to the Music Quiz?
Monthly retention rate
Increase by 8%
Metrics to impact
Monthly attraction rate
Increase by 5%
Daily game duration rate
Increase by 10%
Benchmark
Comparative analysis
By benchmarking direct and indirect competitors, we analysed their features, user experience, and market positioning.
This allowed us to identify opportunities for differentiation and innovation, to create new features and enhance our product.
Features
Game app Omada provides users with daily challenges, individual and team rankings, and the ability to share their accomplishments.
Additionally, users can invite friends to join the platform.
Language learning app
Duolingo features a leveling system, rewards, and customi-zable gameplay.
Additionally, users can unlock personalized challenges.
Communication app Discord offers a digital rewards store designed to encourage personalization and foster user loyalty, providing opportunities for monetization.
The benchmark provided us with inspiring ideas that significantly boosted our project
Rewards
Monetization
Game progression
Personalized challenges
Invitations to join the platform
Customization
Flexibility to play
Digital store
Ideation
Co-creation workshop
We started with a brainstorming session using a mind map. Next, we narrowed down our ideas through a 'crazy 8' and then visualized them with a flow and storyboards.
We started with a brainstorming session using a mind
map. Next, we narrowed down our ideas through a 'crazy 8'
and then visualized them with a flow and storyboards.
Storyboard
Flow
Solution V1
1. Creation of multiplayer tournaments.
We proposed thematic multiplayer tournaments with points-based scoring, extended gameplay to accommodate both synchronous and asynchronous play, and the flexibility for players to compete at their own pace.
We proposed thematic multiplayer tournaments with
points-based scoring, extended gameplay to accom-
modate both synchronous and asynchronous play, and
the flexibility for players to compete at their own pace.
Objectives
⌛ Eliminate time constraints
🤝 Foster social connections
🥊 Encourage competitiveness
2. Develop challenges with individual
objectives.
We implemented challenges featuring a progression system,
a personalized score, and badge rewards to provide players with a clear measure of their improvement.
We implemented challenges featuring a progression
system, a personalized score, and badge rewards to pro-
vide players with a clear measure of their improvement.
Objectives
🔥 Level up
💪 Overcome challenges
🏆 Gain achievements
3. Build a team, invite your friends, and
compete together. Connect with new people
in the Deezer community and beyond.
3. Build a team, invite your friends,
and compete together. Connect with
new people in the Deezer community
and beyond.
We developed a feature that allows users to build a team with their friends from Deezer and beyond, and challenge other teams in multiplayer competitions centered around their favorite themes.
We developed a feature that allows users to build a team
with their friends from Deezer and beyond, and challenge
other teams in multiplayer competitions centered around
their favorite themes.
Objectives
🤝 Foster social connections
🎯 Target non-Deezer users
4. Develop a rewards system and a digital
store to incentivize user engagement.
4. Develop a rewards system and
a digital store to incentivize user
engagement.
We created a rewards system where players earn coins for their achievements in-game, which can be redeemed for a variety of personalized items in a digital shop.
We created a rewards system where players earn coins
for their achievements in-game, which can be redeemed
for a variety of personalized items in a digital shop.
Objectives
👩🎤️ Customize profiles
🫶 Retain users
User Testing
In order to validate that our solution was intuitive and met our
objectives, we conducted User Testing.
We adjusted the product to align with user requirements.
Through semi-structured qualitative interviews, we aimed
to delve into the motivations and challenges users face
when it comes to real-world interactions.
Main objectives
> Examine the drivers behind user participation in tournaments
> Evaluate the influence of challenges on user behavior
> Analyse the clarity of the invitation process
Panel
> 1 women - 3 men
> 32 - 39 years old
> Music app users and gamers
Iteration
V1
V2
We clarified the ‘Challenges’ section
by adding 'solo'. We also relocated it to the player profile.
This allowed players to easily access both current and past challenges and tournaments.
V1
V2
We clarified the ‘Tournaments’
section by adding 'team' and 'friends' and removing the days-to-start countdown as it was unnecessary.
3/4
Users couldn’t differentiate between
tournaments and challenges.
"I would have liked an explanation: ‘Tournaments’ are for
playing with friends and ‘Challenges’ are for playing solo?"
Aïcha
V1
V2
To enhance clarity, we updated the 'Invite' section by including 'On' and 'Off Deezer', replacing 'Send' with 'Invite', and using a more vibrant button color.
V1
V2
4/4
Users clicked on the 'Invite' button
to send out multiple invitations."The 'Not on Deezer' option went unnoticed by me,
as I was primarily focused on clicking the 'Send' button."
Aurélien
4/4
Users couldn’t grasp the rewards system involving points and coins.
"The 30-day timeframe for pooling coins is unclear to me. Is it
applicable to the entire team, or is it an individual limit?"
Pierre
V1
V2
We refined the 'Digital Store' section
by implementing design and wording enhancements to improve clarity.
Solution V2
Prototype
Your name is kira... You suddenly feel like taking a Music
Quiz on the Deezer app. You open it and discover all the new
features!
Your name is kira... You suddenly feel like taking a Music
Quiz on the Deezer app. You open it and discover all the new features!
9:41
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
Solution
Prototype
Your name is kira... You suddenly feel like taking a Music Quiz on the Deezer app. You open it and discover the new features!
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
More?
Watch the full case on Desktop
Solution
Prototype
Your name is kira… You suddenly feel like taking a Music Quiz on the Deezer app.
You open it and discover the new features!
Challenge
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Enhance the user XP of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming XP that stands out from the competition
Virality
> Foster user invitation and achie-vement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, synchro and asynchro-nously
9:41
I am always exploring
work opportunities
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and cura-ted playlists. Personalization is key, with tailored recommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music
Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had
to solve the following issue:
What can we implement to make the Music Quiz
a more engaging and socially interactive experience, ultimately strengthening Deezer's brand?
User Research
Through semi-structured qualitative interviews, we aimed to
delve into the motivations and challenges users face when it comes to real-world interactions.
Main objectives
> Understanding the engagement levers that drive a user to play
> Understanding how to create connections between users
> Understanding the barriers to regular practice
Panel
> 3 women - 2 men
> 28 - 39 years old
> Music app users and gamers
Insights
5/5
Users are seeking to progress in
the game.Why?
They want to level up, gain achievements, and experience the
thrill of overcoming challenges.
“The games with the most satisfying experiences are the
ones that offer a clear sense of progression.”
Quentin
5/5
Users prefer playing with friends
than solo.
Why?
They value cooperative gameplay, a laid-back vibe, and a strong
sense of community over intense competition.
"When I play with friends, I often find out that they know
things I don't, and we have a lot in common!”
Alexia
5/5
Users wish they had more time
to play games.
Why?
They typically have busy personal and professional lives,
leaving them with limited free time.
“I can't pause the game once it's started. Even commuting
becomes a challenge with a very limited time frame.”
Aurélien
Revisited challenge
What social and gameplay enhancements can we make to the Music Quiz?
Monthly retention rate
Increase by 8%
Metrics to impact
Monthly attraction rate
Increase by 5%
Daily game duration rate
Increase by 10%
Benchmark
Comparative analysis
By benchmarking direct and indirect competitors, we analysed their features, user experience, and market positioning.
This allowed us to identify opportunities for differentiation and innovation, to create new features and enhance our product.
Features
Game app Omada provides users with daily challenges, individual and team rankings, and the ability to share their accomplishments.
Additionally, users can invite friends to join the platform.
Language learning app
Duolingo features a leveling system, rewards, and customi-zable gameplay.
Additionally, users can unlock personalized challenges.Communication app Discord offers a digital rewards store designed to encourage personalization and foster user loyalty, providing opportunities for monetization.
The benchmark provided us with inspiring ideas that significantly boosted our project
Rewards
Monetization
Game progression
Personalized challenges
Invitations to join the platform
Customization
Flexibility to play
Digital store
Ideation
Co-creation workshop
We started with a brainstorming session using a mind map. Next, we narrowed down our ideas through a 'crazy 8' and then visualized them with a flow and storyboards.
Storyboard
Flow
Solution V1
1. Creation of multiplayer tournaments.
We proposed thematic multiplayer tournaments with points-based scoring, extended gameplay to accommodate both synchronous and asynchronous play, and the flexibility for players to compete at their own pace.
Objectives
⌛ Eliminate time constraints
🤝 Foster social connections
🥊 Encourage competitiveness
2. Develop challenges with individual
objectives.
We implemented challenges featuring a progression system,
a personalized score, and badge rewards to provide players with a clear measure of their improvement.
Objectives
🔥 Level up
💪 Overcome challenges
🏆 Gain achievements
3. Build a team, invite your friends, and
compete together. Connect with new people
in the Deezer community and beyond.
We developed a feature that allows users to build a team with their friends from Deezer and beyond, and challenge other teams in multiplayer competitions centered around their favorite themes.
Objectives
🤝 Foster social connections
🎯 Target non-Deezer users
4. Develop a rewards system and a digital
store to incentivize user engagement.
We created a rewards system where players earn coins for their achievements in-game, which can be redeemed for a variety of personalized items in a digital shop.
Objectives
👩🎤️ Customize profiles
🫶 Retain users
User Testing
In order to validate that our solution was intuitive and met our
objectives, we conducted User Testing.
We adjusted the product to align with user requirements.
Main objectives
> Examine the drivers behind user participation in tournaments
> Evaluate the influence of challenges on user behavior
> Analyse the clarity of the invitation process
Panel
> 1 women - 3 men
> 32 - 39 years old
> Music app users and gamers
Iteration
V1
V2
We clarified the ‘Challenges’ section
by adding 'solo'. We also relocated it to the player profile.
This allowed players to easily access both current and past challenges and tournaments.
V1
V2
We clarified the ‘Tournaments’
section by adding 'team' and 'friends' and removing the days-to-start countdown as it was unnecessary.
3/4
Users couldn’t differentiate between
tournaments and challenges.
"I would have liked an explanation: ‘Tournaments’ are for
playing with friends and ‘Challenges’ are for playing solo?"
Aïcha
V1
V2
To enhance clarity, we updated the 'Invite' section by including 'On' and 'Off Deezer', replacing 'Send' with 'Invite', and using a more vibrant button color.
V1
V2
4/4
Users clicked on the 'Invite' button
to send out multiple invitations."The 'Not on Deezer' option went unnoticed by me,
as I was primarily focused on clicking the 'Send' button."
Aurélien
4/4
Users couldn’t grasp the rewards system involving points and coins.
"The 30-day timeframe for pooling coins is unclear to me. Is it
applicable to the entire team, or is it an individual limit?"
Pierre
V1
V2
We refined the 'Digital Store' section
by implementing design and wording enhancements to improve clarity.
Solution V2
Prototype
Your name is kira... You suddenly feel like taking a Music
Quiz on the Deezer app. You open it and discover all the new
features!
9:41
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
Solution
Prototype
Your name is kira... You suddenly feel like taking a Music Quiz on the Deezer app. You open it and discover the new features!
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
More?
Watch the full case on Desktop
Solution
Prototype
Your name is kira… You suddenly feel like taking a Music Quiz on the Deezer app.
You open it and discover the new features!
Challenge
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Enhance the user XP of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming XP that stands out from the competition
Virality
> Foster user invitation and achie-vement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, synchro and asynchro-nously
9:41
I am always exploring
work opportunities
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Scope
Discovery + Delivery
Year
2024
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and cura-ted playlists. Personalization is key, with tailored recommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music
Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had
to solve the following issue:
What can we implement to make the Music Quiz
a more engaging and socially interactive experience, ultimately strengthening Deezer's brand?
User Research
Through semi-structured qualitative interviews, we aimed to
delve into the motivations and challenges users face when it comes to real-world interactions.
Main objectives
> Understanding the engagement levers that drive a user to play
> Understanding how to create connections between users
> Understanding the barriers to regular practice
Panel
> 3 women - 2 men
> 28 - 39 years old
> Music app users and gamers
Insights
5/5
Users are seeking to progress in
the game.Why?
They want to level up, gain achievements, and experience the
thrill of overcoming challenges.
“The games with the most satisfying experiences are the
ones that offer a clear sense of progression.”
Quentin
5/5
Users prefer playing with friends
than solo.
Why?
They value cooperative gameplay, a laid-back vibe, and a strong
sense of community over intense competition.
"When I play with friends, I often find out that they know
things I don't, and we have a lot in common!”
Alexia
5/5
Users wish they had more time
to play games.
Why?
They typically have busy personal and professional lives,
leaving them with limited free time.
“I can't pause the game once it's started. Even commuting
becomes a challenge with a very limited time frame.”
Aurélien
Revisited challenge
What social and gameplay enhancements can we make to the Music Quiz?
Monthly retention rate
Increase by 8%
Metrics to impact
Monthly attraction rate
Increase by 5%
Daily game duration rate
Increase by 10%
Benchmark
Comparative analysis
By benchmarking direct and indirect competitors, we analysed their features, user experience, and market positioning.
This allowed us to identify opportunities for differentiation and innovation, to create new features and enhance our product.
Features
Game app Omada provides users with daily challenges, individual and team rankings, and the ability to share their accomplishments.
Additionally, users can invite friends to join the platform.
Language learning app
Duolingo features a leveling system, rewards, and customi-zable gameplay.
Additionally, users can unlock personalized challenges.Communication app Discord offers a digital rewards store designed to encourage personalization and foster user loyalty, providing opportunities for monetization.
The benchmark provided us with inspiring ideas that significantly boosted our project
Rewards
Monetization
Game progression
Personalized challenges
Invitations to join the platform
Customization
Flexibility to play
Digital store
Ideation
Co-creation workshop
We started with a brainstorming session using a mind map. Next, we narrowed down our ideas through a 'crazy 8' and then visualized them with a flow and storyboards.
Storyboard
Flow
Solution V1
1. Creation of multiplayer tournaments.
We proposed thematic multiplayer tournaments with points-based scoring, extended gameplay to accommodate both synchronous and asynchronous play, and the flexibility for players to compete at their own pace.
Objectives
⌛ Eliminate time constraints
🤝 Foster social connections
🥊 Encourage competitiveness
2. Develop challenges with individual
objectives.
We implemented challenges featuring a progression system,
a personalized score, and badge rewards to provide players with a clear measure of their improvement.
Objectives
🔥 Level up
💪 Overcome challenges
🏆 Gain achievements
3. Build a team, invite your friends, and
compete together. Connect with new people
in the Deezer community and beyond.
We developed a feature that allows users to build a team with their friends from Deezer and beyond, and challenge other teams in multiplayer competitions centered around their favorite themes.
Objectives
🤝 Foster social connections
🎯 Target non-Deezer users
4. Develop a rewards system and a digital
store to incentivize user engagement.
We created a rewards system where players earn coins for their achievements in-game, which can be redeemed for a variety of personalized items in a digital shop.
Objectives
👩🎤️ Customize profiles
🫶 Retain users
User Testing
In order to validate that our solution was intuitive and met our
objectives, we conducted User Testing.
We adjusted the product to align with user requirements.
Main objectives
> Examine the drivers behind user participation in tournaments
> Evaluate the influence of challenges on user behavior
> Analyse the clarity of the invitation process
Panel
> 1 women - 3 men
> 32 - 39 years old
> Music app users and gamers
Iteration
V1
V2
We clarified the ‘Challenges’ section
by adding 'solo'. We also relocated it to the player profile.
This allowed players to easily access both current and past challenges and tournaments.
V1
V2
We clarified the ‘Tournaments’
section by adding 'team' and 'friends' and removing the days-to-start countdown as it was unnecessary.
3/4
Users couldn’t differentiate between
tournaments and challenges.
"I would have liked an explanation: ‘Tournaments’ are for
playing with friends and ‘Challenges’ are for playing solo?"
Aïcha
V1
V2
To enhance clarity, we updated the 'Invite' section by including 'On' and 'Off Deezer', replacing 'Send' with 'Invite', and using a more vibrant button color.
V1
V2
4/4
Users clicked on the 'Invite' button
to send out multiple invitations."The 'Not on Deezer' option went unnoticed by me,
as I was primarily focused on clicking the 'Send' button."
Aurélien
4/4
Users couldn’t grasp the rewards system involving points and coins.
"The 30-day timeframe for pooling coins is unclear to me. Is it
applicable to the entire team, or is it an individual limit?"
Pierre
V1
V2
We refined the 'Digital Store' section
by implementing design and wording enhancements to improve clarity.
Solution V2
Prototype
Your name is kira... You suddenly feel like taking a Music
Quiz on the Deezer app. You open it and discover all the new
features!
9:41
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
Brief > Enhance the user experience of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming experience that stands out from the competition
Virality
> Foster user invitation and achievement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, in real-time and asynchronously
Challenge
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
Solution
Prototype
Your name is kira... You suddenly feel like taking a Music Quiz on the Deezer app. You open it and discover the new features!
More?
Watch the full case on Desktop.
2025 ® Sébastien Delahaye
I am always exploring
work opportunities
Promote consideration and
acquisition of new users
Promote consideration
and acquisition of
new users
Promote consideration
and acquisition of
new users
Framework
What is Deezer?
Deezer, established in 2007, delivers seamless music streaming service with a rich catalog of songs, podcasts, and curated playlists. Personalization is key, with tailored ecommendations that adapt to user listening habits, all accessible across diverse platforms.
More?
Watch the full case on Desktop
Solution
Prototype
Your name is kira… You suddenly feel like taking a Music Quiz on the Deezer app.
You open it and discover the new features!
Challenge
What can we implement to make the Music Quiz a more engaging and socially interactive experience, ultimately strength-ening Deezer's brand?
With the scope ranging from Discovery to Delivery, we had to solve the following issue:
Brief > Enhance the user XP of the Music Quiz feature in the Deezer App.
Quality and Differentiation
> Offer an engaging gaming XP that stands out from the competition
Virality
> Foster user invitation and achie-vement sharing
Social Experience
> Encourage social interaction among friends, both on and off Deezer, synchro and asynchro-nously
9:41
I am always exploring
work opportunities
I am always exploring
work opportunities